SMS Marketing Articles

Coca-Cola SMS Campaign Encounters Backlash
Coca-Cola’s SMS marketing campaign for the NCAA men’s basketball tournament backfired within hours of launching, resulting in a widespread backlash from New Orleans residents. Nothing to do with the SMS campaign itself, more the way they advertised it. Good lesson though for anyone advertising an SMS campaign, make sure you have the right permits in place be […]
Coke Has a 4-Digit SMS Short Code?
I was looking at some of Coke’s SMS campaigns today and realized that unlike other SMS short codes which are 5 or 6 digits, they’re using a 4 digit short code. I couldn’t find much information about 4 digit short codes expect for the following from Qwasi below and that Sprint uses 4 digit short codes for free messages and self-service account management. To […]
New SMS Autoresponder Dashboard
I’ll be the first one to admit that we rushed out our new SMS Autoresponder feature much quicker than expected. This unfortunately caused the user interface to be a little haphazardly thrown together. Today we’re excited to announce that our new SMS Autoresponder product has a brand new interface. We’ve cleaned up the interface, removed excess text, condense […]

SMS Marketing