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SMS Marketing News
- When Selecting an SMS Keyword, Don’t Make This MistakeSometimes even the best SMS marketing intentions can go wrong. Recently when walking through Northgate Mall here in Seattle I saw the following advertisement encouraging me to interact with the ad by text message. What’s wrong with this SMS marketing advertisement? The advertisement seems to be instructing customers to text the SMS keyword NOROO2 to short co […]
- Study Shows SMS Usage On Smartphones Highest In The EveningTiming is everything, especially for a successful SMS marketing campaign. Knowing when to send out an SMS message can be confusing, that’s why we went on the hunt for some metrics around when people are using SMS most on a smartphone. What we found was a recent study by Zokem, which shows that SMS, MMS, and email use on smartphones is highest in the evening, […]
- DoSomething.org Hits One Million Text Message SubscribersEarlier this year, I joined the Mobile Advisory Committee of a really great organization called DoSomething.org. DoSomething.org uses the power of teenagers to create change in the world–and part of the way they get in touch with those teens is through texting messaging. That’s why it’s great news to hear from them that just last month (in April) they reach […]
